What Makes a Great Post: Cedars-Sinai
Stays Human-Centered by Highlighting Staff
People do not care about seeing posts about faceless institutions. They want to connect to real people. This post celebrates a person, a physician at the hospital. It gives us insight into the type of people that work at the hospital, thus the hospital itself.
Ties Post to Relevant Hashtags
Using a hashtag that’s relevant to your industry not only increases the potential for engagement but will reach people who are more likely to respond.
Piques Interests
Next, the keyword “Match Day” pulls you in. What does it mean? Do they mean matching an organ? You find yourself compelled to read more to learn the answer.
Sharing a Post from a Reputable Source
Sharing a post from a well-known news source such as “Today” can give you instant credibility. For many people, it isn’t possible to get their company featured on a platform such as this. If that’s your situation, still share a post from your website, it can still help redirect people back to your site.
Tags Itself
When appropriate (and as much as possible), tag your company in your posts to drive traffic back to your company’s page. It makes it easier for people to click on the tag and be redirected to the page
Stops the Scroll by Evoking Emotion
It would be hard to keep scrolling without pausing to see why this man is crying and laughing. We stop when we see someone in pain or joy, whether in a post or walking down the street.
Uses Adjectives for Emphasis
This post could just have said “news” but the use of “big news” adds weight and meaning to the news, making you want to learn more. Consider using adjectives, comparatives, or superlatives in your post.
